Selecta stands up for diversity: Pride vending stations in Cologne and Frankfurt, supported by Deutsche Bahn

Cham, 18 June 2024, As of today, there are two very special vending stations at the main train stations in Cologne and Frankfurt. The vending machines shine in bright rainbow colors and attract everyone's attention during Pride Month in June. Deutsche Bahn is supporting this campaign.

Many of Deutsche Bahn's stations are flying rainbow flags and the rainbow ICE is also on the move in the spirit of respect and love. Selecta's colorful vending machines now complement this commitment to gender and sexual diversity.

On two busy Thursdays during Pride Month in June - June 20 and 27, 2024 - all sales from the two Pride vending stations will be donated to two local charities. With this initiative, Selecta is demonstrating how companies can contribute to the support and visibility of the LGBTQ+ community through innovative and visible measures.

Market Leader Alexander Breuckelmann comments:

"Diversity and inclusion are firmly anchored in our corporate culture. Together with Deutsche Bahn, we want to send a visible signal of respect and diversity and take a clear stance against discrimination of any kind. With our Pride vending machines in Cologne and Frankfurt and the donations to rubicon e.V. and Broken Rainbow, we are underlining our commitment to the LGBTQ+ community and an open, inclusive society."